NEW AW25 CAPSULE - PROGRESS
A study of stillness and movement, the space between progress and presence. Each piece is designed as a response to tempo. Calm in form, precise in detail, enduring in time.
Designed For Everyday Life.
Handmade in Portugal
Every garment is handcrafted in carefully selected, family-run workshops in northern Portugal. Places where craftsmanship is still treated as a form of care.
Skilled hands cut, sew, and finish every piece with quiet precision - step by step, layer by layer. Many people shape each piece before it’s complete, and that human attention gives it its calm strength.
These workshops combine time-honoured skill with mindful production, creating garments made to last.
Sustainable Materials
Our materials are sourced within Europe, mainly from Portugal, Germany, Italy, and Turkey We choose every fabric with great care, focusing on quality, longevity, and a natural feel. In our selection process, sustainability is not a trend but a standard, e.g. we avoid polyester yarns and use TENCEL™, a fibre made from responsibly sourced wood, known for its softness and low environmental impact.
Every material we use is chosen to last - for garments that age well and remain part of a slower, more conscious way of living.
About Us
gúdd was born in 2023 from a refusal.
A refusal of speed, of noise, of what fades too fast. There is a quiet kind of luxury in things that don’t demand attention. A shirt that feels effortless, like a second skin. A texture that stays, a fit that simply belongs. We believe in fewer things. Better ones. Pieces that stay with you, season after season.
gúdd is not about what you wear. It’s about how you live. A small gesture toward a life that feels enough. A reminder that sometimes, slowing down is the boldest choice.
